DTP

View Original

Creating Your Premium Offer: The Basics

Its time for #๐“๐ฎ๐ž๐ฌ๐๐š๐ฒ๐“๐ž๐š โ˜•๏ธ yโ€™all !

Welcome!

This is for my Christian Service-Based business providers - thatโ€™s my: coaches, consultants, done-for-you providers, mentors, leaders, those in ministry, etc.

You may hear me yelling from the roof tops, โ€œpremium offer thisโ€ and โ€œpremium offer thatโ€, but you may not even have a good enough understanding how to even create your own premium offer!

First of all, what is a premium offer?

A premium offer is a high-value service or product that offers itโ€™s buyers a high-value. A premium offer costs $997.00 plus and, most importantly, provides its customers / clients with an extraordinary amount of value and a step-by-step path to the solution they are looking for to solve their problem.

Premium offers can be coaching programs, courses, masterclasses, accelerators, trainings, curriculums, done-for-you-services and the list goes on.

In my experience, people who purchase services or products at higher prices are typically much more invested in them and more likely to have higher levels of success with those services or products.

Thatโ€™s one of the main reasons why high-ticket items are great for businesses.

For example, in the past, Iโ€™ve purchased one-figure, two-figure, and even three-figure services and either did not finish them or did not receive the complete step-by-step solution I was buying into - Iโ€™ve gotten the the same story from others as well.

ps. a premium offer can also be known as โ€œhigh-ticketโ€.

Now that you know what a premium service is and the value it brings to businesses and the like, here are Six (6) Quick Steps To Create Your Premium Offer so that you can start the journey to increasing yourself and your business to the next level of impact & consistent four-figure plus months!โฃโฃโฃ

Lets Get Started:

  1. Commit to actually creating your offer. ๐‚๐จ๐ฆ๐ฆ๐ข๐ญ ๐ญ๐จ ๐ญ๐ก๐ž ๐ฉ๐ซ๐จ๐œ๐ž๐ฌ๐ฌ ๐จ๐Ÿ ๐œ๐ซ๐ž๐š๐ญ๐ข๐ง๐  ๐ฒ๐จ๐ฎ๐ซ ๐จ๐Ÿ๐Ÿ๐ž๐ซ. To commit is to carry out. You commit to getting your hair done every two weeks. You commit to getting that fill-in or manicure. Where is your commitment and urgency for what God has called you too? You need to commit to completing the process. You need to commit to the good and the bad. You need to commit to your impact-driven goals and dreams.

    Now ask yourself these questions: Are you creating a course? A coaching program? done-for-you services? Pick the type of offer and commit to that type.

    ๐˜—๐˜™๐˜– ๐˜›๐˜๐˜—: ๐˜‹๐˜ฐ๐˜ฏ'๐˜ต ๐˜ง๐˜ฐ๐˜ณ๐˜จ๐˜ฆ๐˜ต ๐˜ต๐˜ฐ ๐˜ฑ๐˜ข๐˜ณ๐˜ต๐˜ฏ๐˜ฆ๐˜ณ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜Ž๐˜ฐ๐˜ฅ ๐˜ฐ๐˜ฏ ๐˜ต๐˜ฉ๐˜ช๐˜ด.โฃโฃโฃ


2. Decide on your offerโ€™s topic. ๐—ช๐ก๐š๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐ฒ๐จ๐ฎ๐ซ ๐Ÿ๐จ๐œ๐ฎ๐ฌ ๐›๐ž? What topic in your community needs immediate attention and a solution? What ๐˜ฐ๐˜ฏ๐˜ฆ problem will you solve?

Think about this: What immediate problem does your audience (or those that continuously come to you for help) need solved right now? And how can/will you solve that problem?

Remember: You can always create other offers, but for now, we want to focus on the one topic that has one solution. โฃโฃโฃ


3. Validate your idea. ๐ƒ๐จ๐ž๐ฌ ๐˜๐Ž๐”๐‘ ๐ฌ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง ๐ญ๐จ ๐ญ๐ก๐ž ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐ฌ๐จ๐ฅ๐ฏ๐ž ๐š๐œ๐ญ๐ฎ๐š๐ฅ๐ฅ๐ฒ ๐ฐ๐จ๐ซ๐ค? The way to find this out is to put it to the test. Of course, you've gone through this process yourself / you've experienced the solution solving the problem (that's how you made it out, right?). But, have you tested it on other people? If yes, did they get the same results or better? If no, will they get the same results or better?

Start getting hands on, take action and putting your strategy and solution to the problem to the test!โฃโฃโฃ


4. ๐ƒ๐ž๐œ๐ข๐๐ž ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐ฉ๐š๐œ๐ค๐š๐ ๐ž, ๐๐ž๐ฅ๐ข๐ฏ๐ž๐ซ & ๐ฉ๐ซ๐ข๐œ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐จ๐Ÿ๐Ÿ๐ž๐ซ. Whats included? What platform / systems will be used? How will you price your offer?

Will you include just an ebook or will your premium offer include coaching/consulting sessions and an ebook?

Will you offer different types of packages or tiers?

Is the current price of your offer (even if you donโ€™t have one yet, the price youโ€™ve been thinking of), is this conducive to your monthly revenue goals? How many clients will you need to work with per month to make sure your bills are paid, food is on the table and you can start adding to your savings account?

Donโ€™t overlook the fact that the way you package your offer will determine the price as well.

For Example: Leah offers a 3 week Intensive Accelerator Program (IAP). Her package comes with 3 modules (1 per week), 6 private coaching calls (2 per week at 1 hour each) and 1 workbook (that has content for each week). It is priced at $497.

Leah gets one client enrolled, then the second client, then the next 4 clients enrolled andโ€ฆ thatโ€™s 6 clients (yay!!!) for her 3 week program. She was loving the paid in full stripe notifications! โ€ฆ. but then she has quickly realized that she has scheduled herself pretty thin.

6 clients X 12 coaching call hours = 72 hours worked in 1 week

72 hours per week X 3 weeks = 216 hours worked in 3 weeks

6 clients X $497 per client = $2,982

$2,982 ÷ 216 hours worked = $13.80555 โ†’ $13.81 per hour

With that math, she did an amazing job enrolling clients, butโ€ฆ

  • she completely lowballed herself and made just above minimum wage per hour (and in some states below their minimum wage ๐Ÿ‘€),

  • she worked 32 hours OVER the regular 9-5 work week,

  • she has not been compensated for the time, energy and effort she put in to create and market this life-changing, transformational offer,

  • and she provided her client with an amazing result, BUT completely poured out and burnt herself out in the process.

The problem was not her offer. It most definitely gives what itโ€™s supposed to have gave.

The problem is the package timeline and price.

What would you do differently than Leah?

I know if I were her, Iโ€™d extend the accelerator to 6 weeks to give myself breathing room and still give the client the same amount of 1:1 time with me and Iโ€™d price it at least four-figures ($997+) so that I could feel good knowing that I provide an amazing result, but my house, home and sanity is also taken care of.

๐˜—๐˜™๐˜– ๐˜›๐˜๐˜—: ๐˜—๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ค๐˜ข๐˜ฏ๐˜ฏ๐˜ฐ๐˜ต ๐˜ฑ๐˜ข๐˜บ ๐˜บ๐˜ฐ๐˜ถ ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜บ๐˜ฐ๐˜ถ'๐˜ณ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ต๐˜ฉ (๐˜บ๐˜ฐ๐˜ถ ๐˜ข๐˜ณ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ต๐˜ฉ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ต๐˜ฉ๐˜ข๐˜ฏ ๐˜ณ๐˜ถ๐˜ฃ๐˜ช๐˜ฆ๐˜ด - ๐˜—๐˜ณ๐˜ฐ๐˜ท๐˜ฆ๐˜ณ๐˜ฃ๐˜ด ๐Ÿน๐Ÿท:๐Ÿท๐Ÿถ), ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ค๐˜ข๐˜ฏ ๐˜ฐ๐˜ฏ๐˜ญ๐˜บ ๐˜ฑ๐˜ข๐˜บ ๐˜บ๐˜ฐ๐˜ถ ๐˜ง๐˜ฐ๐˜ณ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ต๐˜ช๐˜ฎ๐˜ฆ.โฃโฃโฃ


5. Decide on systems and flow of operations. ๐—ช๐ก๐š๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐ญ๐ก๐ข๐ง๐ ๐ฌ ๐ฅ๐จ๐จ๐ค ๐ฅ๐ข๐ค๐ž in the eyes of your new clients? How will you keep track of their information and progress? What will they experience as they onboard/offboard? Do you have contracts in place? Will there be a welcome email? Weekly/reminder emails, etc? How will they schedule time with you? How will you meet with them?

These are all QTNA (questions that need answers) as soon as possible.

Why?

First a foremost, we cannot charge premium prices looking like amateur business owners.

And, secondly, we are not treating kingdom-assignments, Godโ€™s blueprints and impact-driven ideas to be run as if they are side-hustles or a last thought.

These are the people youโ€™re called to, to change and transform their lives with your knowledge and experience and so we need to treat them and serve them as such.

I like things to be as simple as possible, for me and my clients, especially as a solopreneur. I use a system where my academy, membership, and all client information is located in one central place. I even use the same system to collect payments.

Of course there are SO many options, but here are some Iโ€™ve used & enjoyed over the years:

  • Membervault.co (has a free plan to start with)

  • Mailchimp.com (has a free plan - for mostly email)

  • Convertkit.com (has a free plan - for mostly email)

  • Google Classrooms (free with google account)

  • Simplero.com (starting at $99/m)

  • Dubsado.com (starting at $35/m)

  • Honeybook.com (starting at $9/m)

  • Teachable.com (starting at $39/m)

  • Thinkific.com (starting at $49/m)


6. Create your offerโ€™s content. ๐“๐ก๐ข๐ฌ ๐ข๐ฌ ๐ญ๐ก๐ž ๐ž๐ฑ๐œ๐ข๐ญ๐ข๐ง๐  ๐ฉ๐š๐ซ๐ญ! Now that you know the topic and how you'll deliver, you've got to create the content that needs to be delivered!

This can be fun or this can be difficult. The outcome will be based upon how you choose to move about the plane.

This is not the time for the spirit of paralysis or the spirit of procrastination to rear its ugly head.

This is the time to truly walk in the boldness, confidence, power and authority God has graced you with and put to paper (in a detailed and defined way) your process that solves your unique personโ€™s problem.

There are two reasons I usually see clients experiencing the spirit of procrastination and the spirit of paralysis during this time.

#1. Is because they allow ALL information and ALL things theyโ€™ve every experienced to cloud their judgement and it prolongs the process and clouds the idea of one (1) through process to solve one (1) problemโ€ฆ AKA spirit of paralysis or analysis-paralysis.

And, #2. Is because they get so wrapped up in wanting things to look perfect that they either 1) never even complete the process of writing down their unique process, or 2) they spend so much time trying to beautify (literally) their workbooks/website/etc. that they never release it because โ€œits not ready yetโ€ or โ€œits not perfect yetโ€, or one of my personal favorites, โ€œGod told me not to release it yetโ€.

Donโ€™t get me wrong, God DEFINITELY will tell you if something is to be or not to be released. However, for more than 70% of the little over 100 clients Iโ€™ve worked with, this has not been the case for them.

Theyโ€™ve really just unknowingly fell victim to the spirit of paralysis and are actively ignoring Godโ€™s instructions to move. We can go more into this topic, but I think itโ€™d be better suited for the podcast.

So this is the time to put your thought process on paper (how will your client go from point A to point B, not point C, D or E and no detours between points A & B).

Here are some ideas to writing out your process:

  • You can create beautifully designed workbooks/worksheets/ebooks, etc. in Canva for free.

  • You can also use simple done-for-you templates to create your workbooks/worksheets/ebooks, etc'. in Canva for free.

  • You can just type things out simply in Google Docs®. There are plenty of templates available fo you to use on the platform or you can start on a blank sheet and just let your creative juices flow.

There are SO many other options and platforms for you to use. Theses are just my favorites.


๐๐จ๐ง๐ฎ๐ฌ ๐“๐ข๐ฉ #7: Share about your offer's topic, story, and solution even ๐›๐ž๐Ÿ๐จ๐ซ๐ž you finish the offer. Share your experiences and story. This starts the process of two things:โฃโฃ

๐Ÿท. ๐˜ ๐˜ฐ๐˜ถ ๐˜ฃ๐˜ฆ๐˜ค๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฎ๐˜ง๐˜ฐ๐˜ณ๐˜ต๐˜ข๐˜ฃ๐˜ญ๐˜ฆ ๐˜ด๐˜ฉ๐˜ข๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜บ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ด๐˜ฐ๐˜ญ๐˜ถ๐˜ต๐˜ช๐˜ฐ๐˜ฏ.โฃโฃ

๐Ÿธ. ๐˜›๐˜ฉ๐˜ช๐˜ด ๐˜ด๐˜ต๐˜ข๐˜ณ๐˜ต๐˜ด ๐˜ต๐˜ฐ ๐˜ฃ๐˜ถ๐˜ช๐˜ญ๐˜ฅ ๐˜ณ๐˜ฆ๐˜ญ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด๐˜ฉ๐˜ช๐˜ฑ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜บ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ข๐˜ถ๐˜ฅ๐˜ช๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ. ๐˜๐˜ต ๐˜ข๐˜ญ๐˜ด๐˜ฐ ๐˜จ๐˜ฆ๐˜ต๐˜ด ๐˜ต๐˜ฉ๐˜ฆ๐˜ฎ ๐˜ฆ๐˜น๐˜ค๐˜ช๐˜ต๐˜ฆ๐˜ฅ ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ธ๐˜ฉ๐˜ข๐˜ต๐˜ฆ๐˜ท๐˜ฆ๐˜ณ ๐˜ง๐˜ถ๐˜ต๐˜ถ๐˜ณ๐˜ฆ ๐˜ฐ๐˜ง๐˜ง๐˜ฆ๐˜ณ๐˜ด ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ณ๐˜ฆ๐˜ท๐˜ฆ๐˜ข๐˜ญ ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ๐˜ฎ.โฃ


And that's it! Take these tips and get started. โฃ

Stop waiting & start doing. โฃ

๐Ÿ‘‰๐Ÿพ If you want more help with this or you have any questions about your service-based business or idea, send me a DM on instagram & lets chat.

pss. Enrollment is now OPEN for SuccessfulServantLeader Academy! Click here to learn more & apply. ๐„๐ง๐ซ๐จ๐ฅ๐ฅ๐ฆ๐ž๐ง๐ญ ๐œ๐ฅ๐จ๐ฌ๐ž๐ฌ ๐€๐ฉ๐ซ๐ข๐ฅ ๐Ÿ๐Ÿ“, 2021 & ๐‚๐ฅ๐š๐ฌ๐ฌ๐ž๐ฌ ๐ฌ๐ญ๐š๐ซ๐ญ ๐€๐ฉ๐ซ๐ข๐ฅ ๐Ÿ๐Ÿ—, 2021!

๐Ÿ’Ž No matter the time of year, click here to book a Releasing Success Strategy Session!

Blessings and abundance in your business and beyond,

Victoria Grace, MS

Service-Based Business Coach & Strategist

Faith Mentor