Creating Your Premium Offer: The Basics
Its time for #๐๐ฎ๐๐ฌ๐๐๐ฒ๐๐๐ โ๏ธ yโall !
Welcome!
This is for my Christian Service-Based business providers - thatโs my: coaches, consultants, done-for-you providers, mentors, leaders, those in ministry, etc.
You may hear me yelling from the roof tops, โpremium offer thisโ and โpremium offer thatโ, but you may not even have a good enough understanding how to even create your own premium offer!
First of all, what is a premium offer?
A premium offer is a high-value service or product that offers itโs buyers a high-value. A premium offer costs $997.00 plus and, most importantly, provides its customers / clients with an extraordinary amount of value and a step-by-step path to the solution they are looking for to solve their problem.
Premium offers can be coaching programs, courses, masterclasses, accelerators, trainings, curriculums, done-for-you-services and the list goes on.
In my experience, people who purchase services or products at higher prices are typically much more invested in them and more likely to have higher levels of success with those services or products.
Thatโs one of the main reasons why high-ticket items are great for businesses.
For example, in the past, Iโve purchased one-figure, two-figure, and even three-figure services and either did not finish them or did not receive the complete step-by-step solution I was buying into - Iโve gotten the the same story from others as well.
ps. a premium offer can also be known as โhigh-ticketโ.
Now that you know what a premium service is and the value it brings to businesses and the like, here are Six (6) Quick Steps To Create Your Premium Offer so that you can start the journey to increasing yourself and your business to the next level of impact & consistent four-figure plus months!โฃโฃโฃ
Lets Get Started:
Commit to actually creating your offer. ๐๐จ๐ฆ๐ฆ๐ข๐ญ ๐ญ๐จ ๐ญ๐ก๐ ๐ฉ๐ซ๐จ๐๐๐ฌ๐ฌ ๐จ๐ ๐๐ซ๐๐๐ญ๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐จ๐๐๐๐ซ. To commit is to carry out. You commit to getting your hair done every two weeks. You commit to getting that fill-in or manicure. Where is your commitment and urgency for what God has called you too? You need to commit to completing the process. You need to commit to the good and the bad. You need to commit to your impact-driven goals and dreams.
Now ask yourself these questions: Are you creating a course? A coaching program? done-for-you services? Pick the type of offer and commit to that type.
๐๐๐ ๐๐๐: ๐๐ฐ๐ฏ'๐ต ๐ง๐ฐ๐ณ๐จ๐ฆ๐ต ๐ต๐ฐ ๐ฑ๐ข๐ณ๐ต๐ฏ๐ฆ๐ณ ๐ธ๐ช๐ต๐ฉ ๐๐ฐ๐ฅ ๐ฐ๐ฏ ๐ต๐ฉ๐ช๐ด.โฃโฃโฃ
2. Decide on your offerโs topic. ๐ช๐ก๐๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐ฒ๐จ๐ฎ๐ซ ๐๐จ๐๐ฎ๐ฌ ๐๐? What topic in your community needs immediate attention and a solution? What ๐ฐ๐ฏ๐ฆ problem will you solve?
Think about this: What immediate problem does your audience (or those that continuously come to you for help) need solved right now? And how can/will you solve that problem?
Remember: You can always create other offers, but for now, we want to focus on the one topic that has one solution. โฃโฃโฃ
3. Validate your idea. ๐๐จ๐๐ฌ ๐๐๐๐ ๐ฌ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง ๐ญ๐จ ๐ญ๐ก๐ ๐ฉ๐ซ๐จ๐๐ฅ๐๐ฆ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐ฌ๐จ๐ฅ๐ฏ๐ ๐๐๐ญ๐ฎ๐๐ฅ๐ฅ๐ฒ ๐ฐ๐จ๐ซ๐ค? The way to find this out is to put it to the test. Of course, you've gone through this process yourself / you've experienced the solution solving the problem (that's how you made it out, right?). But, have you tested it on other people? If yes, did they get the same results or better? If no, will they get the same results or better?
Start getting hands on, take action and putting your strategy and solution to the problem to the test!โฃโฃโฃ
4. ๐๐๐๐ข๐๐ ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐ฉ๐๐๐ค๐๐ ๐, ๐๐๐ฅ๐ข๐ฏ๐๐ซ & ๐ฉ๐ซ๐ข๐๐ ๐ฒ๐จ๐ฎ๐ซ ๐จ๐๐๐๐ซ. Whats included? What platform / systems will be used? How will you price your offer?
Will you include just an ebook or will your premium offer include coaching/consulting sessions and an ebook?
Will you offer different types of packages or tiers?
Is the current price of your offer (even if you donโt have one yet, the price youโve been thinking of), is this conducive to your monthly revenue goals? How many clients will you need to work with per month to make sure your bills are paid, food is on the table and you can start adding to your savings account?
Donโt overlook the fact that the way you package your offer will determine the price as well.
For Example: Leah offers a 3 week Intensive Accelerator Program (IAP). Her package comes with 3 modules (1 per week), 6 private coaching calls (2 per week at 1 hour each) and 1 workbook (that has content for each week). It is priced at $497.
Leah gets one client enrolled, then the second client, then the next 4 clients enrolled andโฆ thatโs 6 clients (yay!!!) for her 3 week program. She was loving the paid in full stripe notifications! โฆ. but then she has quickly realized that she has scheduled herself pretty thin.
6 clients X 12 coaching call hours = 72 hours worked in 1 week
72 hours per week X 3 weeks = 216 hours worked in 3 weeks
6 clients X $497 per client = $2,982
$2,982 รท 216 hours worked = $13.80555 โ $13.81 per hour
With that math, she did an amazing job enrolling clients, butโฆ
she completely lowballed herself and made just above minimum wage per hour (and in some states below their minimum wage ๐),
she worked 32 hours OVER the regular 9-5 work week,
she has not been compensated for the time, energy and effort she put in to create and market this life-changing, transformational offer,
and she provided her client with an amazing result, BUT completely poured out and burnt herself out in the process.
The problem was not her offer. It most definitely gives what itโs supposed to have gave.
The problem is the package timeline and price.
What would you do differently than Leah?
I know if I were her, Iโd extend the accelerator to 6 weeks to give myself breathing room and still give the client the same amount of 1:1 time with me and Iโd price it at least four-figures ($997+) so that I could feel good knowing that I provide an amazing result, but my house, home and sanity is also taken care of.
๐๐๐ ๐๐๐: ๐๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐ค๐ข๐ฏ๐ฏ๐ฐ๐ต ๐ฑ๐ข๐บ ๐บ๐ฐ๐ถ ๐ธ๐ฉ๐ข๐ต ๐บ๐ฐ๐ถ'๐ณ๐ฆ ๐ธ๐ฐ๐ณ๐ต๐ฉ (๐บ๐ฐ๐ถ ๐ข๐ณ๐ฆ ๐ธ๐ฐ๐ณ๐ต๐ฉ ๐ฎ๐ฐ๐ณ๐ฆ ๐ต๐ฉ๐ข๐ฏ ๐ณ๐ถ๐ฃ๐ช๐ฆ๐ด - ๐๐ณ๐ฐ๐ท๐ฆ๐ณ๐ฃ๐ด ๐น๐ท:๐ท๐ถ), ๐ต๐ฉ๐ฆ๐บ ๐ค๐ข๐ฏ ๐ฐ๐ฏ๐ญ๐บ ๐ฑ๐ข๐บ ๐บ๐ฐ๐ถ ๐ง๐ฐ๐ณ ๐บ๐ฐ๐ถ๐ณ ๐ต๐ช๐ฎ๐ฆ.โฃโฃโฃ
5. Decide on systems and flow of operations. ๐ช๐ก๐๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐ญ๐ก๐ข๐ง๐ ๐ฌ ๐ฅ๐จ๐จ๐ค ๐ฅ๐ข๐ค๐ in the eyes of your new clients? How will you keep track of their information and progress? What will they experience as they onboard/offboard? Do you have contracts in place? Will there be a welcome email? Weekly/reminder emails, etc? How will they schedule time with you? How will you meet with them?
These are all QTNA (questions that need answers) as soon as possible.
Why?
First a foremost, we cannot charge premium prices looking like amateur business owners.
And, secondly, we are not treating kingdom-assignments, Godโs blueprints and impact-driven ideas to be run as if they are side-hustles or a last thought.
These are the people youโre called to, to change and transform their lives with your knowledge and experience and so we need to treat them and serve them as such.
I like things to be as simple as possible, for me and my clients, especially as a solopreneur. I use a system where my academy, membership, and all client information is located in one central place. I even use the same system to collect payments.
Of course there are SO many options, but here are some Iโve used & enjoyed over the years:
Membervault.co (has a free plan to start with)
Mailchimp.com (has a free plan - for mostly email)
Convertkit.com (has a free plan - for mostly email)
Google Classrooms (free with google account)
Simplero.com (starting at $99/m)
Dubsado.com (starting at $35/m)
Honeybook.com (starting at $9/m)
Teachable.com (starting at $39/m)
Thinkific.com (starting at $49/m)
6. Create your offerโs content. ๐๐ก๐ข๐ฌ ๐ข๐ฌ ๐ญ๐ก๐ ๐๐ฑ๐๐ข๐ญ๐ข๐ง๐ ๐ฉ๐๐ซ๐ญ! Now that you know the topic and how you'll deliver, you've got to create the content that needs to be delivered!
This can be fun or this can be difficult. The outcome will be based upon how you choose to move about the plane.
This is not the time for the spirit of paralysis or the spirit of procrastination to rear its ugly head.
This is the time to truly walk in the boldness, confidence, power and authority God has graced you with and put to paper (in a detailed and defined way) your process that solves your unique personโs problem.
There are two reasons I usually see clients experiencing the spirit of procrastination and the spirit of paralysis during this time.
#1. Is because they allow ALL information and ALL things theyโve every experienced to cloud their judgement and it prolongs the process and clouds the idea of one (1) through process to solve one (1) problemโฆ AKA spirit of paralysis or analysis-paralysis.
And, #2. Is because they get so wrapped up in wanting things to look perfect that they either 1) never even complete the process of writing down their unique process, or 2) they spend so much time trying to beautify (literally) their workbooks/website/etc. that they never release it because โits not ready yetโ or โits not perfect yetโ, or one of my personal favorites, โGod told me not to release it yetโ.
Donโt get me wrong, God DEFINITELY will tell you if something is to be or not to be released. However, for more than 70% of the little over 100 clients Iโve worked with, this has not been the case for them.
Theyโve really just unknowingly fell victim to the spirit of paralysis and are actively ignoring Godโs instructions to move. We can go more into this topic, but I think itโd be better suited for the podcast.
So this is the time to put your thought process on paper (how will your client go from point A to point B, not point C, D or E and no detours between points A & B).
Here are some ideas to writing out your process:
You can create beautifully designed workbooks/worksheets/ebooks, etc. in Canva for free.
You can also use simple done-for-you templates to create your workbooks/worksheets/ebooks, etc'. in Canva for free.
You can just type things out simply in Google Docsยฎ. There are plenty of templates available fo you to use on the platform or you can start on a blank sheet and just let your creative juices flow.
There are SO many other options and platforms for you to use. Theses are just my favorites.
๐๐จ๐ง๐ฎ๐ฌ ๐๐ข๐ฉ #7: Share about your offer's topic, story, and solution even ๐๐๐๐จ๐ซ๐ you finish the offer. Share your experiences and story. This starts the process of two things:โฃโฃ
๐ท. ๐ ๐ฐ๐ถ ๐ฃ๐ฆ๐ค๐ฐ๐ฎ๐ฆ ๐ฎ๐ฐ๐ณ๐ฆ ๐ค๐ฐ๐ฎ๐ง๐ฐ๐ณ๐ต๐ข๐ฃ๐ญ๐ฆ ๐ด๐ฉ๐ข๐ณ๐ช๐ฏ๐จ ๐บ๐ฐ๐ถ๐ณ ๐ด๐ต๐ฐ๐ณ๐บ ๐ข๐ฏ๐ฅ ๐ด๐ฐ๐ญ๐ถ๐ต๐ช๐ฐ๐ฏ.โฃโฃ
๐ธ. ๐๐ฉ๐ช๐ด ๐ด๐ต๐ข๐ณ๐ต๐ด ๐ต๐ฐ ๐ฃ๐ถ๐ช๐ญ๐ฅ ๐ณ๐ฆ๐ญ๐ข๐ต๐ช๐ฐ๐ฏ๐ด๐ฉ๐ช๐ฑ ๐ข๐ฏ๐ฅ ๐ค๐ฐ๐ฎ๐ฎ๐ถ๐ฏ๐ช๐ต๐บ ๐ธ๐ช๐ต๐ฉ ๐บ๐ฐ๐ถ๐ณ ๐ข๐ถ๐ฅ๐ช๐ฆ๐ฏ๐ค๐ฆ. ๐๐ต ๐ข๐ญ๐ด๐ฐ ๐จ๐ฆ๐ต๐ด ๐ต๐ฉ๐ฆ๐ฎ ๐ฆ๐น๐ค๐ช๐ต๐ฆ๐ฅ ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ธ๐ฉ๐ข๐ต๐ฆ๐ท๐ฆ๐ณ ๐ง๐ถ๐ต๐ถ๐ณ๐ฆ ๐ฐ๐ง๐ง๐ฆ๐ณ๐ด ๐บ๐ฐ๐ถ๐ณ ๐ธ๐ช๐ญ๐ญ ๐ณ๐ฆ๐ท๐ฆ๐ข๐ญ ๐ต๐ฐ ๐ต๐ฉ๐ฆ๐ฎ.โฃ
And that's it! Take these tips and get started. โฃ
Stop waiting & start doing. โฃ
๐๐พ If you want more help with this or you have any questions about your service-based business or idea, send me a DM on instagram & lets chat.
pss. Enrollment is now OPEN for SuccessfulServantLeader Academy! Click here to learn more & apply. ๐๐ง๐ซ๐จ๐ฅ๐ฅ๐ฆ๐๐ง๐ญ ๐๐ฅ๐จ๐ฌ๐๐ฌ ๐๐ฉ๐ซ๐ข๐ฅ ๐๐, 2021 & ๐๐ฅ๐๐ฌ๐ฌ๐๐ฌ ๐ฌ๐ญ๐๐ซ๐ญ ๐๐ฉ๐ซ๐ข๐ฅ ๐๐, 2021!
๐ No matter the time of year, click here to book a Releasing Success Strategy Session!
Blessings and abundance in your business and beyond,
Victoria Grace, MS
Service-Based Business Coach & Strategist
Faith Mentor
